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In Search of Incredible
ASUS continues to deliver on our In Search of Incredible promise as we strive to become the world's most admired leading enterprise in the new digital era. Our In Search of Incredible campaign, launched in 2011, symbolizes our Design Thinking - Start with People philosophy. It extends beyond product design and development, sales and marketing, and illustrates the ASUS commitment to making life better through innovation.
ASUS is passionate about technology and driven by innovation. We dream, we dare and we strive to create an effortless and joyful digital life for everyone. ASUS is a Taiwan-based, multinational computer hardware and consumer electronics company that was established in 1989. Dedicated to creating products for today's and tomorrow's smart life, ASUS is the world's No. 1 motherboard and gaming brand as well as a top-three consumer notebook vendor.
ASUS became widely known in North America when it revolutionized the PC industry in 2007 with its Eee PC. Today, the company is pioneering new mobile trends with the ASUS ZenFone series, and it is rapidly developing virtual and augmented reality products as well as IOT devices and robotics technologies. Most recently, ASUS introduced Zenbo, a smart home robot designed to provide assistance, entertainment, and companionship to families. We're always in search of incredible ideas and experiences - and we aspire to deliver the incredible in everything we do.
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